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[
Colors ]
Color usage is an important part of any identity system. Below are
corporate approved colors. While campaigns may differ in look, consistency
should dictate adhering to this palette. Please take care to use
the proper color breakdowns according to media usage, i.e., web
safe values.
RGB
Palettes
| Current
palette: |
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Hex values: |
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• x
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x |
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x
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blues:
#003366, #000099, #0066FF
yellows: #CCCC99, #FFFF00, #FFFFCC |
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Proposed
palette:
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• x
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blues:
#000066, #000099, #3366CC, #6699FF
yellows: #996600, #CC9933, #FFCC66, #FFFFCC |
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| Other
possible additions: (reds, greens or greys) |
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reds:
#660000, #990000, #CC0000
greens: #CC0000, #336633, #669966, #99CC99 |
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greys:
#333333, #666666, #999999, #CCCCCC |
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•
primary logo color
x used
at edinarealty.com |
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Hierarchy
Color hierarchies are used to establish order of importance in displaying
information and visual dominance of a color. Primarily
the site needs to be blue and accented with 1 to 2 other colors.
I purpose this
weighting scheme:
Proposed palette:
Proposed palette
(with greens):
Proposed palette
(with reds):
Proposed palette
(with greys):
Of
course, these palettes should reflect and respect corporate identity
in past print materials and marketing campaigns.
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