[ Fonts ]
Font usage is an important part of any identity system and typography should be treated differently online. Finding the balance between graphical headers and more bandwidth economic HTML type should be done with practical care. While graphical headers can be used to make pages more attractive, a typographic hierarchy combining graphical and HTML text will aid in maintaining corporate consistency while maximizing the bandwidth available.

Typefaces

• Graphic Typefaces to be used
  • Berkley (serif) or a sans serif font (possibly Officina or Lucida Sans Unicode)
• HTML coded Typefaces to be used
  • Subheads
    Times or Times
    <font face="Times New Roman, Times, serif" size="2"><b> or
    <font face="Times New Roman, Times, serif" size="3"><b> or
    
  • Body Copy
    Times or Times
    <font face="Times New Roman, Times, serif" size="2">
    
  • Captions
    Verdana <font face="Verdana, Arial, Helvetica, sans-serif" size="1">
    

Hierarchy
A typographic hierarchy is used in an identity system to establish an order of communication. A hierarchy establishes orders of importance in communication. A primary level of communication acts to establish main points through display type (such as the graphical typefaces above). Secondary level type consists of body copy, and all other text (such as the HTML coded typefaces above).

Font, Sizes, Colors, Link Colors
Usage explaination and visual:

(to be created)