Purpose of the New Design:

Increase customer understanding of the program Increase sales

How Will the New Design Accomplish This?

Focus on the offer itself rather than sub-components like bookmarking and security

  • Easy to follow navigation with short descriptions
  • Catchy, colorful design to hold customers' attention
  • Both the font and the primary colors portray a fun, lighthearted atmosphere.
  • Shopping cart maintains contrasting color throughout to promote easy visibility
  • Step 1-2-3 process easily visible to increase understanding
  • Each step has it's own color scheme
  • Easy for the customer to know where they are within the program
  • Avoid heavy text paragraphs in favor of light graphical explanatory elements

New Web Site Style

  • Pages you will see:

    Mock-Up Insert Examples

     

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