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MLT Vacations Inc. sells two product
lines:
Both product lines feature air transportation, accommodations,
car rentals, sightseeing tours, airport/hotel transfers and a variety of mix and match components for travelers
to customize their vacations.
Worry-Free Vacations is a value-oriented
charter program. Carriers such as Champion Airlines, Omni Airlines and Northwest Airlines operate flights. These
vacations begin in departure cities such as Minneapolis, Detroit, Denver, Dallas/Ft. Worth, Memphis, Colorado
Springs and more. The destinations on Worry-Free Vacations include the Caribbean, select areas of the United
States, Mexico and Costa Rica. Departure and destination cities may vary depending on the season.
Northwest Airlines WorldVacations offers
scheduled air service via Northwest Airlines and its code share partners, including KLM Royal Dutch Airlines.
Any city Northwest or a code share partner operates out of is a departure city for a Northwest WorldVacation.
Destinations are wide and varied through the Unites States, Asia, Caribbean, Mexico, Europe and Canada.
A big challenge for MLT Vacations Inc. is to be an effective "bundler" of both of our product
lines. We must consistently add value for the producers and consumers of vacation components.
Bundler: one who collects things and binds them
together into a package.
Effective "Bundling"
Situaton #1
Producer
(ie. Holiday Inn) |
Bundler
(i.e. MLT) |
Distributor
(i.e. ABC Agency) |
Consumer
(J. Doe Family) |
 |
| Holiday Inn sells 10 rooms to
MLT - MLT sells 2 of those rooms to a travel agent working for ABC Travel Agency, who is acting on behalf
of John Doe. |
Situaton #2
Producer
(ie. Holiday Inn) |
Bundler
(i.e. MLT) |
Distributor
(i.e. ABC Agency) |
Consumer
(J. Doe Family) |
 |
| Holiday Inn sells 10 rooms to
MLT - MLT sells 2 of those rooms to John Doe directly. |
Situation #3
Producer
(ie. Holiday Inn) |
Bundler
(i.e. MLT) |
Distributor
(i.e. ABC Agency) |
Consumer
(J. Doe Family) |
 |
| Holiday Inn sells 2 rooms to a
travel agent working for ABC Travel Agency, who sells them to John Doe directly. |
Situation #4
Producer
(ie. Holiday Inn) |
Bundler
(i.e. MLT) |
Distributor
(i.e. ABC Agency) |
Consumer
(J. Doe Family) |
 |
| Holiday Inn sells 2 rooms to John
Doe directly. |
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